Almost all marketers today share a common goal – increasing the organic reach of their Facebook posts. In today’s time, social media has changed how businesses and brands conduct their products and services on the Internet. This is a trend that we continue to see today. One of these platforms that are doing very well on this aspect is Facebook.
If you want your business to grow and have a strong social media presence, having a Facebook account is very imperative. This is because most of your target audience is already on Facebook.
It has been found that Facebook is used by approximately 60% of marketers, mainly thanks to the more-than-a-billion users here.
Increasing the reach of your brand on Facebook
Here are some tips that will improve the reach and engagement of your brand:
Mix up the format of your posts
The first step of improving your companies branding is to test out different types of content on your posts. If you have been posting images and seen a drop in your reach lately, you can try creating other types of content like video posts, etc. Keep checking the progress of the new format.
Even if your regular posts have been doing well on Facebook, it does not mean that you cannot try out other formats. Changing the formats of the posts every once in a while will keep the flow of content engaging and fresh. Ask questions in the posts, if needed, to encourage engagement.
Go live
Live video content is a new feature that Facebook has implemented and is recommended that you make use of it as much as possible. Live video content is a unique type of post that will help to create a genuine sense of community. Every viewer will be able to ask his/her doubts and share their experiences here, which you can answer promptly.
As compared to normal video content, live video content tends to have a higher reach. The latest Facebook algorithm has been shaped in a way that encourages ‘meaningful interactions’. Ensure that your live videos are, indeed, live.
Make use of videos and images on your posts
If you want to increase the reach and engagement of your brand, it is important for your content to be visually appealing. In fact, most marketers would agree that visual content is very important for increasing the presence of the brand on any social media platform.
When you upload content with a photo/video, the post will do much better as compared to being posted without any visual content. Additionally, the engagement on these posts will be elevated to appear on the top of the timeline, thereby providing more reach and engagement.
However, you need to remember that you cannot post just any image or video. If you post low-quality pictures and videos, the post will look very unprofessional and could harm the reputation of your brand.
Focus on engagement
You need to remember the difference between posts that get high engagement because they have a high reach and posts that get a high reach because the engagement is high. While it is debatable, Facebook has changed its algorithm in such a way that engagement has more value than reach.
In short, your business posts will appear on the walls of the audience if the users interact with one another. For instance, people talking in the comment section will boost organic reach.
Buying Facebook likes
This is quite a controversial approach; however, it has managed to deliver results. There are brands that have bought Facebook likes, views, comments, and shares. This method is particularly helpful for newer brands that do not have a lot of following and want to make the perfect first impression.
There are a lot of tools that can help you gain new likes, followers, comments, shares, etc. These developers provide their services at a very pocket-friendly price rate. Additionally, they work in a way that will not affect your business negatively or get your accounts banned.
Final thoughts
As mentioned above, Facebook has one of the largest user databases in the world today. Thanks to this, reaching your target audience and building the right connections have become easier and cheaper.
However, if you do not make use of appropriate strategies, it can be difficult to get the targeted traffic flowing into your Facebook page. This is the reason why so many brands are unable to understand and follow what ‘Facebook marketing’ is.
Overall, it is all about standing out from your peers. Thankfully, you will be able to do exactly that, with the help of these tips mentioned above.