A website is the first point of contact for many people who are interested in your company. It needs to be a good representation of your business, otherwise, you are potentially losing out on potential customers. There are still plenty of companies with poor websites that need help getting their online presence up to scratch – this article will explore why they need to get it sorted as soon as possible!
Online Search
The first impulse many people have when they need a product or service is to use Google. If you’re first on the search results page, then you’ve won half of the battle already! Your website needs to be easily visible and accessible so that people can find it when they are looking for businesses like yours – if not, potential clients could go straight past your company. SEO Sunshine Coast can help you with that and the following points.
It doesn’t stop there either; once someone has found your business online they expect a certain level of information about what is provided by using their service or purchasing one of your products.
Delivery of the Information
The first step to a good website design is the information. A lot of businesses fail at this first hurdle because they don’t think about their audience and why people will be coming to their site in the first place. You need to make it as easy as possible for them to find what they’re looking for, whether that’s an item or service. Use color, animations and call to action (CTA) buttons to direct them to what they need.
You can look at successful websites and learn from their example, but also ask your clients for feedback about how you could improve the site. Make it a two-way conversation rather than just going ahead with changes that may not be best suited to your audience!
The Navigation Menu
The above-mentioned color, animation, and call to action are critical, but you also need a decent navigation menu if this isn’t done well; people will leave and look for another service or product rather than stay on your site.
Mobile Responsiveness
Nowadays most people use their phones to surf the internet. Your site should be responsive so that it can shrink or expand according to the size of the screen. Not being mobile-responsive is the first sign of an old website. A good website design company will make sure to include responsiveness as one of their essential features in all websites they build, and if yours doesn’t then you should start shopping around for someone who does!
If your website looks old your visitors may think that your business is not up to date. and may infer this to your ability to deliver the product or service they need.
As said before, first impressions are very important. It’s not just first impressions though, it is also the last thing your customer sees and remembers about you and your business – so make sure they will remember a beautiful design!
How does your website measure up to the above points? If you feel like it needs some work, then contact us at web design Sunshine Coast and we will get to building your first impression.